CardsSafe and Lord's Cricket Ground

For over twenty years, CardsSafe has been helping golf courses, clubhouses, and bike hire businesses to securely retain their customer bank and ID cards while they run a tab or trial a product or service.

CardsSafe’s technology has redefined how the leisure and hospitality industries manage their customers’ obligations. Trusted by leading UK venues such as golf centres Foxhills, Silvermere, The London Golf Club and Redlibbets, and renowned brands like Hilton Hotels and Young’s Pubs, CardsSafe offers a unique solution for securely retaining customer cards.

About Lord’s Cricket Ground

Lord’s Cricket Ground is best known internationally as the ‘Home of Cricket’. Located in St John’s Wood in London, it is the home of Marylebone Cricket Club (MCC) and has been a prominent sports venue since 1787, having moved to its current site in 1814. Lord’s hosts international cricket, first-class matches, hospitality, and community events.

Lord’s and CardsSafe

MCC, the owners of Lord’s Cricket Ground, approached CardsSafe in 2012 to provide their customers with peace of mind while they ran tabs in their hospitality and VIP areas. Since then, the CardsSafe system has been installed in further club areas after positive customer feedback on their personal payment card security.

How has CardsSafe helped MCC?

CardsSafe has successfully helped MCC to keep their tab systems at all public and private events. Due to the large footfall of visitors and members, the seamless CardsSafe system is easy for staff and team members to use, offering secure peace of mind for customers.

Marcelino, Head of Event Operations, told us, “Marylebone Cricket Club (MCC) uses CardsSafe at Lord’s Cricket Ground to offer its customers safe storage of personal cards. The system is easy to use and offers customer satisfaction and reassurance while allowing MCC to offer an alternative payment method for customers.”

With CardsSafe, leisure venues can safely retain bank and ID cards, offering the opportunity to up-sell in the clubhouse and protect rental equipment from becoming ‘lost’. In addition, the wireless technology helps with customer hires, and staff can act quickly should equipment need fixing or replacing. CardsSafe also allows the team to offer customers bar tabs to assist with their food and drink offers.