Protecting Golf Industry Assets

Reducing Theft & Damage on Golf Courses Nationwide

It is estimated that stolen golf equipment costs the industry a whopping £10million per year, according to Bunkered. Alarming as that sounds, there are numerous ways to deter and therefore prevent these losses. 

As courses are slowly returning to business as usual, and the UK remains one of the world’s most prevalent locations for golf. With some 2,500 sites country-wide, many courses are looking to safeguard against further losses. Sadly, theft of equipment is a common problem, and with high-value items being damaged or misplaced, this hurts the bottom line of any golf club.

A quick Google search will throw out many stories of buggy theft, some of which happen out of hours, but some in the middle of the day. Battery theft is also a real issue, according to Zurich Insurance as batteries can be re-sold. Golf clubs that offer a club rental service are also particularly vulnerable to theft. Replacing golf clubs for any centre is an expensive game, so using simple yet effective systems could be the key.

CardsSafe at London Golf Club

How to protect your golf club equipment against theft or damage

Many initiatives help course owners and managers to eradicate this problem from their clubs. From state-of-the-art CCTV to tracking systems such as Immobigolf but one cost-effective technological solution already used by the leisure and hospitality industry is CardsSafe. The system is specifically designed to securely retain customer credit, debit and ID cards while the cardholder runs a tab or hires a product or service. Deemed a significant deterrent for misplacement and vandalism to golfing equipment on the course because customers must return the goods to retrieve their bank card. The system also helps to eradicate golf clubs and buggies being left on the site, which means that staff can spend more time with customers and less time locating equipment. 

Proof that CardsSafe can help golf clubs reduce losses

The CardsSafe system has been installed in numerous golf courses nationwide. Foxhills Country Club first signed up for back in 2009 and increased their usage in 2011 and 2019 due to positive customer feedback.  The London Golf Club has been using the CardsSafe system since 2011, while Redlibbets Golf Club & Country Club joined as recently as 2019.  Part of the Get Golfing group, only last month, they came back for ten more units for another six of their clubs.  Silvermere Golf & Leisure joined in 2015 to tackle their customer hires with additional units added later. 

Silvermere Golf Course

Manager, Dani Snow, explains, “CardsSafe has allowed us to safely retain customers’ cards while they trial equipment on the driving range. We can trust CardsSafe and efficiently replace any damaged or lost components.” 

Staff on courses can act quickly should equipment need fixing or replacing because incidents can be reported as soon as the customer returns. CardsSafe has revolutionised the way businesses manage customer hires on or off their premises. Protecting business assets and equipment and ensuring customer banking data is securely handled. 

It’s simple to use

So not only is the system a crucial part of a growing number of golf courses across the UK, it’s also simple and easy to use. It’s technologically secure and takes minutes to train staff in how to use it. The customer exchanges their payment card for a CardsSafe key; the key belongs to a single safe box which is locked while they’re on the course. That’s it. Not only does CardsSafe act as a deterrent for misplacement or theft, but it also that assures customers’ bank cards are securely held, preventing credit card fraud and cloning, so a win-win for both parties.

This story was originally featured on The Golf Business News in July 2020

Any comments or questions regarding the CardsSafe system?

Our staff will be more then happy to help. Give us a call on 0845 500 1040 or drop us an email at [email protected]. Happy to help!